Our mission is to continue our founder, Gayelord Hauser, an author, lecturer, and pioneer of the healthy, more natural foods movement. His philosophy was to maintain a healthy lifestyle without compromising the “tasty” things in life.

Our mission is to create and offer to conscious health consumers natural alternatives to accent and enhance the flavors and tastes of their food choices. While reaching out to all consumers, letting them know of our offerings, and hopefully enticing them to try a healthy lifestyle regime with simple, easy first steps. We will offer these products while acknowledging the need for sustainability of our precious environment and procuring ingredients and packaging materials that are in line with this need.